Happy, pop. The colour of summer. Zadig and Voltaire rocks a look that’s pure made in L.A., the location for the new Spring/Summer 2018 campaign. Its muse? The young American model and actress Hailey Baldwin, voted “World’s Sexiest Woman” by Maxim in 2017 and niece of none other than Alec Baldwin. Spotted at the last two New York shows, her natural attitude embodies Zadig’s eternally cool chic. Bare, tattooed feet, wild blond hair, interpreted through the lens of German fashion photographer Katja Rahlwes. Known for her features in Vogue and Purple Fashion, not to mention her fashion collaborations with Céline and Chloé, Katja’s arty instincts capture in a moment an identity that breaks all the rules. Arms sporting 'Ready-Made' or 'Rocky' It-bags. Rock is the way to a positive spirit!