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Zadig&Voltaire is unveiling its new Spring-Summer 2021 campaign. Accustomed to the atmosphere of photography studios, this season, the French brand decided to retreat to St-Tropez. A choice that is far from insignificant given that it is presenting a collection inspired by nature, by the light dancing with the elements; this light is the ideal garment, the universal clothing that inspired it.
The Zadig spirit joins forces with the elements, becoming one. The pastel and tangy colours play with reflections and organic materials reconnect with the earth. Knits strip off, so comfortable that they can simply be pulled on over a graphic swimsuit, leather embraces creases, trouser suits and silk dresses flaunt the brand’s initials repeated infinitely.
A summer when you listen to your heart’s desires, breaking away from constraints and restrictions, longing for light and to get away from it all. In this sunny setting, Zadig&Voltaire sketches out the idea of reconnecting with nature as well as that of a liberated, uninhibited woman, barefoot, her hair blowing in the wind.
Photographer : Fred Meylan
Artistic direction : Cecilia Bönström